Born on 17 april 1973 in Etterbeek, Jimmy Bollaerts has become a well-established international fashion and art photographer. From an early age, beauty fascinates him so much that it shapes his
thoughts and his vision of the world. Strong of this attraction, she guides him on a thousand and one paths where she lets herself almost « tame » everything while keeping a piece of mystery. After studying photography, he first joined the fashion world. The price soon crowned his work. But as he travels through this world, Jimmy Bollaerts never ceases to wonder about the status of
women and especially on the fulfillment of one’s sexuality. His observation is without appeal: the « patriarchal » values surround him until the suffocation, reduce her to slavery. His reaction will be placed under the sign of passion. Based on the message of The American surrealist filmmaker David Lynch, who reveals the sexuality of Wester n women in all its splendor, he launches into the creation of « Datura ».
He uses celebrities as Anouk Matton and Emilie Payet who free the
constraints of prejudice and open the field of questions. The artist invites all spectator to immerse themselves first in the darkness of the female condition to it towards a light from which springs the hope of a totally asserted sexual liberation. For Jimmy Bollaerts, the woman counts infinitely. Through each captivating and innovative
photograph, it gives to hear the song of the enigma of its conditions and its metamorphosis. We must let ourselves be captivated by the invitation who, beyond the visual, awakens the sensitivity of humanity.
As he proceeds on this journey, Bollaerts also continues to explore pushing the limit when creating the most captivating images, which celebrate feminine beauty in a new bold and innovative way,
complete with an impeccable eye for detail and technical perfection. Quality, originality and individuality let him stand out from the crowd.